The UAE leads the global market in mobile shopping, according to the results of the Global Digital Shopping Index 2025, a joint study by PYMNTS Intelligence and commissioned by Visa Acceptance Solutions.
The study, which surveyed 1,679 consumers and 329 merchants in the country, showed that 67% of UAE consumers used their smartphones for their most recent purchase, a 23% increase compared to 2022.
The UAE also recorded the highest rate of mobile shopping at 37%, ahead of Singapore, the UK, and Brazil.
The country also recorded an advanced global rate of biometric authentication use (32%) when making online purchases, surpassing the global average of 17%. Fifty-three percent of consumers expressed a desire to shop across multiple channels, while 75% preferred rewards programs, 73% preferred free shipping, and 70% preferred price matching.
The report also indicated that 38% of shoppers in the UAE made their recent purchases using a mobile phone or computer, with the option of home delivery.
The results confirmed that consumers in the UAE are increasingly adopting a “mobile first” lifestyle, particularly among millennials, with a usage rate of 73%.
Commenting on the study results, Salima Joteva, Vice President and General Manager, Visa UAE, said, “The UAE’s approach reflects the great potential that can be achieved by uniting efforts to build the future of commerce. At Visa, we are working in partnership with the government and private sectors to offer innovative solutions such as Click to Pay to provide secure and seamless digital payment experiences.
These indicators reflect the country’s advanced regulatory environment and its continued support for the digital business ecosystem, enabling retailers to enhance customer experiences and achieve sales growth by offering flexible and secure payment options.
The Global Digital Shopping Index is based on a survey of 18,468 consumers and 3,464 merchants across eight countries, including the UAE, Saudi Arabia, the United States, the United Kingdom, Singapore, Australia, Mexico, and Brazil, during the period from October to December 2024.
source/content: wam.ae (headline edited)
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