Morocco recently has stepped up efforts to restore and protect its cultural heritage.
Following a series of complaints about the cultural appropriation of Moroccan Zellige (mosaic), on Friday, Morocco’s Ministry of Culture announced the official patenting of Zellige of Fez by the World Intellectual Property Organization.
In 2015, Morocco registered the Zellige of Fez in the Vienna Classification of Figurative Elements of the World Intellectual Property Organization in an effort to preserve its national heritage.
Celebrating the new patent, the Moroccan ministry took to social media to share the news, stating “Zellij is one of the most artistic forms that express the originality of Moroccan architecture.”
The ministry’s post added that the Zellige “industry dates back to the tenth century AD, when it flourished during the Marinid era in the honorable Kingdom before moving to neighboring tribes during the following centuries.”
Given the global popularity of Zellige of Fez due to its quality, originality, and multicolored feature, the Moroccan ministry says that “the city of Fez [is] the owner of this art and the main center for its production and industry due to its special clay that is not found in other places.”
In addition to gaining global appeal among designers, interior architects, celebrities, and even international organizations , Moroccan Zellige has been studied by Moroccan and foreign experts in the fields of engineering, arts, social sciences, and mathematics including Rushita Choksey and Jean Constant.
Despite the existence of an extensive literature body asserting the Moroccan origin of the Zellige, the clay artwork remains subject to external claims.
Earlier this week, Morocco filed a complaint against Adidas for producing and promoting new Algerian jerseys with Zellige patterns. Adidas claimed that the patterns were inspired by El Mechouar palace in Tlemcen.
Soon after Moroccan social media users learned about Adidas’ news, the brand’s post was flooded with comments from Moroccan users who denounced the company’s act. Moroccan users added social media hashtags such as #Moroccan culture, #Moroccan Zellige, and #No theft of Moroccan heritage to spread the word.
Some internet users also stressed the Moroccan origin of the El Mechouar’s architecture stating that the Algerian-based palace was built by Sultan Youssef Ibn Tachfin during the Almoravid dynasty and renovated in 2010 with Moroccan calligraphy, mosaic, and plaster art.
In response to the social media backlash between Moroccan and Algerian users, Morocco’s Ministry of Culture filed a complaint against the multinational firm, condemning the “cultural appropriation [and the] attempted robbery of a form of traditional Moroccan cultural heritage.”
Still, Moroccan-Algerian clashes over the origins of popular products such as couscous, caftan, and mosaics are likely to persist after the patenting of the Zellige of Fez. These debates, which mostly take place in the digital space, reflect the decades-long tensions between Rabat and Algiers centered on the Western Sahara dispute.
The rising diplomatic tensions and small-scale online clashes between the North African neighbors, however, do not fully reflect the relations between the two nations’ peoples, as many Moroccan and Algerian families have shared history and lineage.
source/content: moroccoworldnews.com (headline edited)
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