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Morocco recently has stepped up efforts to restore and protect its cultural heritage.
Following a series of complaints about the cultural appropriation of Moroccan Zellige (mosaic), on Friday, Morocco’s Ministry of Culture announced the official patenting of Zellige of Fez by the World Intellectual Property Organization.
In 2015, Morocco registered the Zellige of Fez in the Vienna Classification of Figurative Elements of the World Intellectual Property Organization in an effort to preserve its national heritage.
Celebrating the new patent, the Moroccan ministry took to social media to share the news, stating “Zellij is one of the most artistic forms that express the originality of Moroccan architecture.”
The ministry’s post added that the Zellige “industry dates back to the tenth century AD, when it flourished during the Marinid era in the honorable Kingdom before moving to neighboring tribes during the following centuries.”
Given the global popularity of Zellige of Fez due to its quality, originality, and multicolored feature, the Moroccan ministry says that “the city of Fez [is] the owner of this art and the main center for its production and industry due to its special clay that is not found in other places.”
In addition to gaining global appeal among designers, interior architects, celebrities, and even international organizations , Moroccan Zellige has been studied by Moroccan and foreign experts in the fields of engineering, arts, social sciences, and mathematics including Rushita Choksey and Jean Constant.
Despite the existence of an extensive literature body asserting the Moroccan origin of the Zellige, the clay artwork remains subject to external claims.
Earlier this week, Morocco filed a complaint against Adidas for producing and promoting new Algerian jerseys with Zellige patterns. Adidas claimed that the patterns were inspired by El Mechouar palace in Tlemcen.
Soon after Moroccan social media users learned about Adidas’ news, the brand’s post was flooded with comments from Moroccan users who denounced the company’s act. Moroccan users added social media hashtags such as #Moroccan culture, #Moroccan Zellige, and #No theft of Moroccan heritage to spread the word.
Some internet users also stressed the Moroccan origin of the El Mechouar’s architecture stating that the Algerian-based palace was built by Sultan Youssef Ibn Tachfin during the Almoravid dynasty and renovated in 2010 with Moroccan calligraphy, mosaic, and plaster art.
In response to the social media backlash between Moroccan and Algerian users, Morocco’s Ministry of Culture filed a complaint against the multinational firm, condemning the “cultural appropriation [and the] attempted robbery of a form of traditional Moroccan cultural heritage.”
Still, Moroccan-Algerian clashes over the origins of popular products such as couscous, caftan, and mosaics are likely to persist after the patenting of the Zellige of Fez. These debates, which mostly take place in the digital space, reflect the decades-long tensions between Rabat and Algiers centered on the Western Sahara dispute.
The rising diplomatic tensions and small-scale online clashes between the North African neighbors, however, do not fully reflect the relations between the two nations’ peoples, as many Moroccan and Algerian families have shared history and lineage.
Jawad Abdelmoula is currently the best African and Arab triathlete, according to the World Triathlon Individual Olympic Qualification Ranking for Paris 2024.
Despite enduring an injury, Morocco’s Jamal Abdelmoula won the African title in the Elite category of the third Africa Triathlon Championship this weekend.
Hosted in Agadir, the Moroccan athlete said that he was honored to win the championship at home, adding that he took a risk to participate in the race given his health conditions.
Grateful for his team, coaches, fans, and mother Saharah El Khemmar, Abdelmoula shared on social media: “Thank you also to all those who support me and follow me in my adventure!”
The African champion completed the triathlon in a record of 1:49:25, just 34 seconds ahead of South Africa’s Jamie Riddle. Nick Quenet, another South African competitor, secured the bronze medal with a time of 1:51:56.
As Abdelmoulacelebrated his second consecutive victory in the African Triathlon Championship, five of his Moroccan teammates also participated in the Elite race.
Morocco’s Nabil Kouzkouz notably ranked 5th in the same category with a time of 1:52:59, while Badr Siwane followed in 7th with a time of 1:53:37.
Meanwhile, Mohamed Nemsi completed the race in 1:54:12, securing the 9th position just 13 seconds ahead of Tunisia’s Seifeddine Selmi. The latter succeeded in outperforming Morocco’s Youssef El Moutaouakil, who ranked 11th. As for Yasser Mohassine, the 22-year-old athlete took over 2 hours to reach the finish line, placing him second to last.
Besides dominating the elite category, Morocco ranked second in the mixed relay, followed by Egypt, Algeria, Tunisia, Mauritius, and Zimbabwe. South Africa, however, topped the category with a record of 1:37:33 for 4 legs.
According to the Royal Moroccan Triathlon Federation, thirty triathletes represented Morocco in the Elite, U23, U19, U17, U15, U13, and para-games of the African championship hosted in Agadir from September 23 to 25.
African delegations from South Africa, Zimbabwe, Egypt, Kenya, Mauritius, Tunisia, and Algeria also took part in the regional championship.
A women’s rights advocate and secretary general of the Moroccan climate coalition, Laila Amili is now working to build a bridge between Moroccan associations and the All-African-Movement Assembly.
From August 29 to 31, pan-African activists from across Africa and the Diaspora will gather in Arusha, Tanzania, for the All-African-Movement Assembly (AAMA) conference promoting justice, peace, and dignity.
AAMA organized a first validation conference in August 2016 in Arusha, gathering 272 people from 40 countries from across the continent.
The pan-African movement is built on five pillars : fighting for more civic and political action; promoting women’s rights and individual freedoms across the continent; advocating for the right to equity and dignity; promoting democratic and corruption-free governance; and calling for climate and environmental justice.
Morocco’s Lingering Gender Injustices
Laila Amili, president of Mains Libres (Free Hands), a Moroccan association fighting for girls and women’s rights, joined the AAMA two months ago. She’s a socialist, a founding member of the Arab feminist network Tha’era, and a climate activist.
In conversation earlier this week with Morocco World News, Amili spoke passionately of her new challenge: working to build a bridge between the pan-African movement AAMA and Moroccan associations.
“We hope to promote African solidarity to build the future we want as Africans: the right to peace, social inclusion, and prosperity for Africans all around the world,” Amili said.
For the Moroccan activist, sharing different experiences from different African actors would be a way to build progress for women’s rights. In Morocco, much of Amili’s activism revolves around fighting against underage marriage and domestic violence, as well advocating for greater female visibility in leadership positions.
It’s been three years since Mains Libres first launched its fight to forge substantive changes in the Moudawana, the Moroccan family code. In particular, the group has ceaselessly called for both the criminalization of child marriages and the protection of divorced mothers’ rights to keep their children.
Underage Article 175 and 176 of the current Moroccan family code, a divorced mother loses child custody if she remarries and her child is over 7 years old.
For Mains Libres, Amili said, “the child should stay with her mother until 15, even if she decides to remarry.”
And when legislative change does occur, as was the case in 2018 with the parliament’s adoption of Law 103.13 about violence committed against women, Amili insists that effective implementation should follow. Legislative change is only meaningful if it actually leads to tangible impact or perceptible changes in the everyday lives of the women who have long borne the weight of gender inequality.
Embracing Africa
“I see that these struggles are common in most African countries,” Amili said. “That’s why a lot of people are willing to join AAMA and participate in African solidarity.”
She recalled that after the first AAMA regional convention in Rabat on July 28, 2022, more Moroccan associations expressed keen interest in pan-African cooperation. This was a notable, emphatic, and overdue break from a long tradition, Amili argued, pointing out that Moroccan activists previously tended to work a lot with Arab or European countries. Now is the time to value and participate in pan-African solidarity, she insisted.
The AAMA summit in Tanzania is even more relevant amid the slow post-COVID across Africa. For Amili, one main reason for the event’s particular significance is the opportunity to discuss with fellow pan-African activists the far-reaching consequences that the pandemic has on the lives of many women across their continent, especially those who were already living in a precarious financial situation.
According to a March 2021 information note from Morocco’s High Commission for Planning (HCP), women were by far the hardest hit by the COVID-induced unemployment in the North African country.
The World Needs Solidarity
In addition to the devastating socio-economic disruptions brought about or further exacerbated by the COVID crisis, people – especially women – from the Global South are also the principal victims of the emerging ecological challenges.
“Us, people from the South, are the ones who are suffering more and more, because of poverty and increasing drought,” Amili said. “Poor people are the main victims of climate change.”
Amili is also the secretary general of the Moroccan coalition for climate justice, a gathering of 230 associations. Having participated in numerous international climate conventions in that role, she deplores the lack of women in leadership decisions.
One of the priorities of the Moroccan climate coalition is to heighten awareness about climate justice to make it “real” and not only written on official papers, said Amili.
Over the past months, one of Amili’s many activities – or duties – as the president of the coalition has been to travel to rural, marginalized areas to raise awareness about the climate and share vital information about environmental challenges with underserved communities whose lives and livelihoods have long been upended by rampant changes that they do not know of, let alone understand.
For Amili, the world can meet several of the challenges it faces if enough people are taught – or learn – to nurture a certain disposition toward empathy and solidarity when making sense of global challenges.
“We need solidarity for peace, human dignity, and human rights,” she said. “One hand can’t build anything, it’s with two, three, or four hands that we can achieve our goals.”
Youssra Zekrani took home a silver medal after reaching the final stage of Africa’s Fencing Championship in Casablanca.
Zekrani reached the final stages of the continental tournament, before losing to Egyptian contestant Noura Mhamad, earning her the silver medal.
In the game against the Egyptian, Zekrani lost by nine points to 15.
Zekrani, who ranked as the 91st best player in the world, faced and eliminated Algeria’s Chaymae Nihar Kamar and Egypt’s Yara Charkaoui in the quarterfinals.
While facing Algeria’s Kamar, the Moroccan athlete won by an impressive margin of 15 to 10. She equally scored a no less impressive score against Egypt’s Charkaoui, winning with nine to 15.
This is not the first time Zekrani makes national headlines for winning a tournament. The Moroccan athlete brought home a bronze medal at the 2016 African Championships. She competed at the Olympic Games in Rio, Brazil.
More than two years later, Zekrani claimed another bronze medal at the African Games in 2019.
This year’s fencing tournament in Casablanca saw the participation of several other Moroccan female contestants, including Manal Kermaoui and Ilham Belefkih.
The Casablanca tournament took place on June 15-19, under the patronage of Morocco’s King Mohammed VI. It saw the participation of athletes from across the continent, with 233 registered participants.
Born in Larache in 1969, a young and driven Souad El Markhous found herself in a position where she had to lead a double life in Amsterdam for three years. Her struggle to grow from a young ambitious Moroccan girl to an owner of a Dutch construction company is a story that captures the listener’s heart.
Determination and perseverance were key in El Markhous’ uncanny journey, and her story reflects the resilience of Moroccan women in the face of social expectations either at home or/and beyond. Still, she conveys an overwhelming sense of gratitude. For her, her story would not have been possible without Allah (God) and rdat walidin (parental blessings).
She left Larache in 1990 to settle down with her cousin in Amsterdam without telling her father. Unfamiliar with the Dutch language and culture, she soon had to look for a job to sustain herself.
Her neighbor secured a job for her as a cleaner at the construction company De Combi, on the condition of keeping a low profile since the company was only hiring men cleaners.
Boss: from a ‘monster’ to a father-figure
Although she was afraid of getting caught, El Markhous had to clean the director’s office on Wednesday when he had a day off to spend quality time with his family.
Despite the risk of being exposed, she used to sit in the director’s office and run her fingers through the keyboard, pretending to be working there.
“I wanted to dream. I wanted to be like them, work,” she told Morocco World News.
One day her fear came true. The director, Appelman, came to the office on his day off since his children and wife went on a vacation. He entered the office and found her there. They were stunned to see each other.
From the stories she heard about him, she imagined a well-built and ruthless man who looked more like a “monster.” He met her expectations at first glance, physically at least. Yet he turned out to have a good heart and he became a father figure for her in a foreign country where she barely knew anyone.
Bucket list check
“What are you doing here?” Appelman asked Souad on that fateful day in his office. Surprised and disoriented, she tried to communicate with him in broken English and French. He quickly ordered his secretary to look for a school for her. She was aged 19 at the time. “You have to learn,” he had said.
For the following years, she secretly learned the Dutch language at Joke Smit College in Amsterdam (1990-1992) before pursuing an MBA in modern business administration at Schoevers in the University of Amsterdam between 1993 and 1996.
El Markhous pretended to work overtime to attend school, while Appelman supported her cover story.
Her father’s words after hearing about her departure and her work as a cleaner were engraved in her heart. Disappointed and sad, her father asked her if he ever mistreated her or starved her to the point that she would clean toilets for Dutch people.
These words would stay with Souad for much of her formative years in the Dutch capital, motivating her, in a sense, to do her best to make her parents proud.
Hit by reality and new beginnings
She accepted to have an arranged marriage with the hope of continuing her studies. Her future husband, also of Moroccan-descent, agreed to support her studies.
Before her departure, Appelman handed her a letter in Dutch addressed to her father. In Larache, she opened and read the letter to her father. The letter, which essentially said that Appelman was her second father in the Netherlands, reassured El Markhous’ father.
As she returned to the Netherlands, she continued her studies and gradually built up her career with the support of her husband. Now married for 20 years, they have raised two daughters together and established a happy family.
Over the years, El Markhous rose through the ranks at De Combi, moving from cleaner to telephone operator to the head of administration at the Dutch construction company. She then became a member of the workers’ council, representing her fellow colleagues who all helped her through her journey of settling and integrating into her adoptive country.
Turning point
In 2014, De Combi was on the edge of bankruptcy. At the time, the construction firm had hundreds of employees and 11 branches across the Netherlands. Four branches closed down and others were sold like in Tilburg and Amsterdam. The buyers made it clear that they would cut jobs.
Feeling responsible for protecting the familial nest she had made for herself at Combi, El Markhous was determined to find a solution to prevent the company from sinking. And buying a branch was one of the few options available.
So she decided to buy the Amsterdam branch without hesitation. But then again, not having enough money, she was faced with the impossible feat of making the acquisition within a 24-hour deadline.
Along with her husband, she started to call friends and acquaintances to collect the money. The workers also contributed with their savings. At the end of the day, she made it and saved the lives of her team members. At the time, De combi workers were unpaid for three months and had to fill in for government support.
In the following meeting of the workers’ council, she announced her ownership over the Amsterdam branch in front of 600 workers. This made her the first woman to own a construction company in the Netherlands. For the next five years, she managed the company along with the business director Willie van Dijk before establishing Markhous Beheer BV in 2019
Incomplete joy
After she bought De Cambi’s Amsterdam branch, El Markhous’ story gained tremendous public and media interest. Proud of her achievement, she collected all newspaper articles and documents that commended her work and returned home to share her joy with her parents.
“I hadn’t seen my parents for three years,” she said. Excited to reunite with her family, she entered her home to learn that her father was diagnosed with Al Alzheimer’s. “He couldn’t recognize me,” she told us with teary eyes and a shaking voice.
Souad’s father passed away in 2016, two years after that visit. Until his last moment, he was unable to recognize his daughter or learn about her success story.
In 2018, El Markhous would be awarded the Ethnic Business Woman among 45 candidates. Months later, she received the Diwan award for her inspiring story and accomplishments.
A year later, she obtained a gift of appreciation and gratitude from the Moroccan embassy in the Netherlands.
She also featured in the Dutch series “Vrouwen die Bouwen” or “women who build.” Her story was further documented by Cor de Graag in a book titled “Ondernemers zijn net mensen,” which translates into English as “Entrepreneurs are just people.” The book is based on 50 interviews with inspiring entrepreneurs in the Netherlands.
Committed to helping others
With her growing success, El Markhous has committed to helping other women to achieve their dreams. Despite her busy schedule, she has accepted numerous invitations from NGOs, schools, and other organizations to share her stories but also inspire young women to be brave and pursue their dreams.
In 2015, she received a call from a young Ethiopian woman living in the Netherlands who wanted to become an engineer. The young woman asked her over the phone to convince her father.
Later on, the father and daughter visited El Markhous’ office. The father was surprised to see her in the office of a director, particularly that of a construction company.
Souad managed to convince the girl’s father. Three years later, she received a call from the same girl who told her that she now had a job in an engineering company.
The story touched the Moroccan-Dutch entrepreneur, prompting her to commit further to supporting other women as they struggle to establish themselves in male-dominated professions in the construction or STEM sectors.
Following in the footsteps of Appelman, El Markhous is becoming the guardian angel of numerous girls and women in Morocco and Europe.
Souad El Markhous’s legacy in the Netherlands and Morocco is in the making as she aspires to invest in her home country. Her dedication, determination, and resilience can be a source of inspiration for every girl and woman around the world.
Morocco’s telecom operator Maroc Telecom is the largest company in North Africa with a market valuation of $11.8.
13 Moroccan companies feature among North Africa’s top 20 biggest firms in terms of market capitalization, according to a report by African Business, a pan-African business-oriented business magazine.
Leading the charts is Maroc Telecom, Morocco’s leading telecommunication firm, with an $11.8 billion valuation.
Despite topping the list of North African companies, Maroc Telecom slipped from the list of the top 10 companies on the continental ranking. The Moroccan firm’s market capitalization fell from $13.5 billion to $11.8 billion between 2021 and 2022, according to a report by African Business.
Maroc Telecom ranked 13th in Africa, down from 8th in 2021, the report noted.
With a market capitalization of $10.3 billion, Attijariwafa Bank, Morocco’s largest bank, came in second place on the list of the top 20 largest companies in North Africa.
On the continental level, Attijariwafa Bank fell from the 15th to the 19th in 2022 even as its capital grew by $0.4 billion in the past year, reflecting strong growth in Africa’s business landscape.
Morocco’s Banque Centrale Populaire ranked as North Africa’s third-largest company; the Moroccan banking group was meanwhile ranked 32nd in Africa, with market capitalization having fallen from $5.652 billion to $5.622 billion in the past year.
LafargeHolcim Maroc construction group ranked fifth in the North African market and 39th in Africa. The group’s market capitalization stood at $4.623 billion, up from $4.167 billion in 2021
The final Moroccan bank to feature on the list of the top 20 largest companies in North Africa is Bank of Africa in 6th place in North Africa and 42nd across the entire continent. The banking group’s market capitalization in 2022 is valued at $4.238 billion, up from $3.563 billion a year before, the report indicates.
Other Moroccan companies featured in the regional ranking include construction materials manufacturer Ciments du Maroc and energy company TAQA Morocco. The two firms are respectively ranked 7th and 8th in the North African market.
Food manufacturer Cosumar Maroc is ranked as the ninth-largest company in North Africa and 61st in the whole of Africa. Meanwhile, Mining company Managem, and Morocco’s national port operator, Marsa Maroc, ranked in the 11th and 12th ranks respectively.
The final Moroccan companies to appear in the ranking in 13th, 15th, and 17th place are Wafa Assurance, Afriquia Gaz, and Total Maroc respectively.
source/content: moroccoworldnews.com (edited)
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13 Moroccan Groups Among North Africa’s Top 20 Companies
Nora Bloza, Founder & CEO – Nakheel Fruits gmbh, Germany
Dates have always been omnipresent in Nora Blouza’s life. The 37-year-old is from southern Morocco, where her late grandfather once owned a date plantation. “Dates would always be in the house,” she told Arab News.
When Blouza’s Dutch-Moroccan husband came to Germany due to his work in 2018, she followed him with their three children after having lived in the Netherlands for 17 years.
“Originally we planned to just stay for three years,” she said. But the coronavirus pandemic thwarted the family’s plans.
It was during Ramadan last year that her daughter brought up a topic that gave Blouza a new idea. “She reminded me of the high amounts of dates people consume, especially during Ramadan, of the many different types and tastes.”
It was then that Blouza had the idea of launching her own date business in Germany and importing large amounts. Although she was raised on dates, the business itself was something new to her.
As Blouza is Moroccan, her home country and its neighbors Algeria and Tunisia were the first that came to mind as potential suppliers, but none of them met her criteria.
“Saudi Arabia has many different and often unique types of dates,” she said. “Ajwa, for example, is something that only grows in the city of Madinah.”
Blouza undertook research and found a supplier that suited her ideas best: Nakheel Alya, a company in Madinah.
Despite that, it “met my criteria,” said Blouza, who fulfilled her dream and launched her business, Nakheel Fruits, in August 2021.
Boxes of different products such as natural dates, date cookies, and dates covered in chocolate and filled with almonds or walnuts, fill the company’s warehouse in Eppstein, a town in the state of Hesse at the edge of the Taunus mountains.
“We mostly supply supermarkets and individual clients that order our products via our website,” said Blouza
While individual clients are from all over Germany, the supermarkets are mostly from Hesse, with demand rising during Ramadan.
She hopes that her business will grow and expand nationwide. “My dream is that we will develop further and that German customers will discover the quality and diversity of Saudi dates and date products.”
www.nalya.de
source/content: arabnews.com (edited)
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When Nora Blouza’s Dutch-Moroccan husband came to Germany due to his work in 2018, she followed him with their three children. (Supplied)
Three Moroccan Taekwondo champions participated in the Spanish Open this year.
Moroccan athletes Ayoub Bassel and Nada Laaraj have won silver and bronze medals respectively at the Spanish Taekwondo Open.
Morocco’s National Olympic Committee celebrated the news in an Instagram post on April 3.
The Spanish Open championship was organized on April 2-3 in Alicante, Spain, bringing together Taekwondo champions from around the globe.
Bassel, 26-years-old, won the silver medal in the over 87 kilograms weight class. But the Moroccan champion lost in the final against Spain’s Ivan Garcia after beating the 2018 world champion, Emre Kutalmis Atesli.
In February, Bassel secured another silver in the Arab Cup Championship in Fujairah, UAE. The Moroccan athlete has participated in over 15 international tournaments.
Nada Laaraj, 21-years-old, secured the bronze medal after losing against Spain’s Marta Calvo in the semi-final for the under 62 kilograms weight class.
Laaraj has won three gold medals in international Taekwondo competitions including in the 2022 Arab Cup Championship, 2019 African Games, and the 2018 African Championship.
In 2021, she secured a silver medal in the African Championship in Dakar, Senegal.
20-year-old Rabab Ouhadi represented Morocco in the under 49 kilograms weight class. But she did not succeed in obtaining a medal as she ranked 8th in the women’s section after losing in the first round to Italy’s Martina Corelli.
The athlete started competing internationally in 2018, participating in the Olympic Games qualification in Hammamet, Tunisia.
In the same year, she clinched a bronze medal in the French Open in Paris before collecting other silver and bronze medals in regional and international Taekwondo championships.
In February, she represented Morocco along with Bassel and Laaraj in the 2022 Arab championship in Fujairah where she secured a bronze medal.
Morocco’s Mohammed VI Polytechnic University (UM6P) has been recognized as a “Climate Hero” by the Youth Constituency of the United Nations Framework Convention on Climate Change (YOUNGO).
The recognition was announced at the UN Youth Conference on Climate Change (COY16).
UM6P is one of two institutions in the world that have obtained the recognition of Climate Hero, the Sustainable Development Department of UM6P said in a statement, noting that it “dedicates this appointment to all Moroccans and foreign residents in Morocco.”
“UM6P Youth Statement” was the only statement letter representing the vision of young people in the Kingdom of Morocco during COY16 in Glasgow, Scotland, UK.
The declaration, which was elaborated by youth representatives from the UM6Pand the local region of Rehamna, featured six themes: climate change, clean energy, sustainable cities and communities, ecomobility, social inclusion, and gender equality.
source/content : moroccoworldnews.com
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Morocco’s UM6P Awarded “Climate Hero” at UN Youth Conference
On the occasion of International Women’s Day, Morocco World News launched a symbolic award, celebrating in a series of articles the outstanding achievements of Moroccan women who have left their imprint on society.
Alongside 10 other strong female leaders, Hannou Oumarouch was placed in special recognition at the top of the list.
Born in 1961, Hannou Oumarouch is a 64-year-old Moroccan woman who lives in Tilmi, 70 kilometers from Tinghir.
Hannou is known for her courage in addressing and defending women’s concerns in the “Ait Hadido” tribe. She has also been active in the Regional Consultative Commission for Equality and Women’s Issues in the region.
Elected to the Municipal Council for the first time under the banner of the National Rally of Independents, she won an electoral seat for the party in the rural commune of Talmi, which is affiliated with Mesmerir in Tinghir province.
She was asked to join a Regional Council mission visiting China, where she represented Morocco and drew the attention of the Chinese media owing to her typical spontaneity and Amazigh attire.
She became a member of the Provincial Council of Tinghir, at the end of September 2021, and subsequently Hannou was elected as president of the commission in charge of social development and the family.
